My ExperienceHello Sunshine
Director, Integrated Marketing 2020-Present
Strategic Partnerships: From pitch to execution, I lead fully integrated brand partnerships for Hello Sunshine's revenue-generating properties including Reese's Book Club, The Home Edit and Shine Away.
Revenue Growth: I have contributed to over $15M in revenue through sold partnerships that span custom content, experiential activations and talent partnerships.
We’re Leaving Early
Co-Founder, 2019-2023
Content Creation/Community Building: Built a social content brand @wereleavingearly on Instagram that grew to over 120K followers with no paid spend. Content was featured and reshared by celebrities with some of the largest followings including Kim Kardashian, Selena Gomez, Ariana Grande, Billie Eilish, Busy Philips and more.
Brand Work: Partnered with brands and organizations including FootLocker and The Sunrise Movement for a Get Out the Vote campaign. Partnerships included strategy, creative (social, digital, OOH) and distribution.
Social Advisor: Advised founder-led brands in starting and scaling their social presence.
ACE Content (Anomaly Content & Entertainment)
Lead, Business Development & Strategic Partnerships 2021-2022
Marketing & Business Development: Led all ACE business development and marketing initiatives including entertainment pitches, brand partnerships/proposals, award submissions and social media planning.
Account Management: Served as Account Supervisor across key accounts including Bose, Uber and Carhartt, bringing million dollar fully integrated campaigns to market.
Nickelodeon (Paramount)
Manager, Franchise Planning & Partner Marketing, 2018-2021
Franchise Planning: Developed franchise strategies, supported property initiatives and developed strategic positioning to ensure the continued growth of core Nickelodeon properties (SpongeBob, Teenage Mutant Ninja Turtles, Garfield and The Smurfs), driving a 3x increase in retail sales YOY.
Partner Marketing: Managed a team of designers and served as the primary liaison between core lines of business, including sales, programming, consumer insights, editorial and product development, ensuring the consistency and integrity of each franchise.
TBWA\Worldwide
Manager, Global Business Development, 2017-2018
Revenue Growth: Managed agency-wide marketing and new business initiatives including pitching full funnel marketing solutions and contributed to over $50MM in global revenue
Business Development: Reported directly to the Global Chief Marketing Officer, managing all inbound New Business requests for 97 TBWA offices across the globe