Hello Sunshine's Shine Away
TL;DR
Secured brand partnerships for Hello Sunshine’s annual marquee experience with over 2,000 attendees and celebrity talent (2024 and 2025). Sold partnerships include: WhatsApp, L'Oréal, Novartis, Sol de Janeiro, Cars.com, Hyatt, Eli Lilly and more.
L’ORÉAL
L'Oreal and Hello Sunshine partnered to build community around confidence, inspiring women to fearlessly pursue their passions and believe in their worth. As the official launch partner of the second class of our Hello Sunshine Collective, L’Oreal toasted women of the Hello Sunshine Collective who embody the “You’re Worth It” message.
NOVARTIS
As part of Novartis’ Your Attention Please initiative, the goal was to turn early breast cancer detection into a cultural conversation. At Shine Away, Hello Sunshine delivered programming and an experience that empowered women to focus on their health.
CARS.COM
Cars.com partnered with Reese’s Book Club to build cultural credibility with women and position the brand as a partner in life’s “next chapters.” Through Next Chapter Chats, utility-driven content and an experiential activation at Shine Away, the campaign generated 72.3M+ impressions and 64.7M+ views, driving a 23-point lift in familiarity, 25-point lift in consideration and 20-point lift in purchase intent.
Shorty Awards - Branded Content Finalist
BOSE X NFL