NICKELODEON X THE SMURFS
TL;DR
Developed franchise strategy and managed the day-to-day partnership between Nickelodeon and LAFIG for the launch of The Smurfs, leading marketing strategy, consumer products launches and promotional retail marketing campaigns to introduce the iconic franchise to a new generation.
THE CHALLENGE
Launch a new Smurfs animated series while building a broader franchise moment that extended beyond tune-in to consumer products, retail and marketing.
THE APPROACH
Working closely with LAFIG, I helped develop and execute an integrated launch strategy across Nickelodeon, while managing our partnership with LAFIG. I coordinated series marketing, programming, partnered with toy and consumer product companies to bring new products to market around the premiere, and supported promotional programs that extended the franchise across consumer touchpoints.
THE IMPACT
Successfully launched The Smurfs on Nickelodeon alongside a coordinated slate of new products and marketing programs, creating a cohesive franchise launch across content, consumer products and promotion.
MY ROLE
Served as the day-to-day partnership lead between Nickelodeon and LAFIG
Managed partner communication, approvals, timelines and priorities
Led cross-functional coordination across marketing, programming, sales and consumer products
Partnered with toy and consumer product companies to develop and launch new products timed to the series premiere
Helped develop and execute integrated marketing and promotional programs supporting the franchise launch
Ensured alignment across internal teams and external partners from strategy through execution
2021 Series Trailer
REESE'S BOOK CLUB X whatsapp