bose x nfl
TL;DR
Led the development and execution of Bose’s NFL campaign exploring how Patrick Mahomes, Russell Wilson and Aaron Rodgers use Bose’s sound cancellation technology to get “in the zone”— created with Imagine Entertainment and Oscar-winning director Jimmy Chin and airing throughout the season on NFL Network and NBC.
THE CHALLENGE
Launch Bose’s new QuietComfort Earbuds ahead of the holiday season, showcasing their best-in-class noise cancellation technology.
THE APPROACH
Centered on the concept of flow state, we explored how NFL superstars Patrick Mahomes, Russell Wilson, and Aaron Rodgers get 'into the zone' with visualization and noise tension before the game. Peak performers and masters of their craft, they occupy a separate headspace from the rest of the team as they train their minds to play the game before the game even begins. Working with Imagine Entertainment and Oscar-winning Jimmy Chin (a longtime Bose fan), this spot aired all season long on NFLNetwork and NBC.
MY ROLE
Business Development Lead
Account Supervisor
Hero Spot
Aired on NFLNetwork and NBC
Social Vignettes
Featuring NFL Rookies
ON THE RISE X UBER EATS